XBOX | Gaming Apps

As the second video we recently produced for Xbox to announce their new Live Gold membership, this piece centers on how apps are so integral to the modern gaming experience. Great apps are worthless without great hardware. We ran with that truth to create a natural visual meaning by making a 3D environment and followed the industrial design qualities of Xbox One. Then we framed the platform’s core brands such as YouTube and Machinima inside the structural black spaces, conveying that these services are deeply integrated into the console - making the gaming experience more versatile, seamless, and fun.