Toyota Smart 2.0

2 DSLR's + 6 Toyotas + 6 shoot days = 43,000 pictures of Toyotas.  Working with Saatchi & Saatchi NY on a stop-motion-esqe concept for Toyota’s 2009/2010 Smart 2.0 campaign, we were convinced after a few tests that shooting bursts of stills with a DSLR would allow us to get the look the agency wanted.

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