Windows 7 College Life
A blend of “Do It Yourself” styling mixed with found objects and stop motion photography was the recipe we created for the Windows 7 team’s new spots. We unleashed four different design teams and armed them with the freedom to explore their digital college life and live vicariously through these characters on screen. We shot, scanned, cut out and scratched together all kinds of elements to make these 30 second spots. With the guidance of a group of college students, we created the concept, wrote it and executed all the way through final delivery.
