All natural resources are finite. However, the importance of water, given its apparent limitless supply, is often overlooked. Opting to either neglect or respect the world's fresh water supply is a choice businesses must make - and what they choose will have a major impact on Earth's sustainability.

This short film was commissioned by Deloitte University Press to serve as the trailer for the article "Getting Ahead of the 'Ripple Effect'." In this director's cut, we strived to allegorically represent some very technical and elaborate truths of corporate water consumption by capturing the primal beauty of water and alluding to what the world would be like without it.

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