NIKE | Trainer 1 - Larry fitzgerald

Conceptualized to help Nike promote their Nike ID product line, this spot was an exciting opportunity to delve into some stop-motion fun. We were able to do a small table-top (or floor-top, rather) shoot and keep everything really intimate for this one. Bringing Larry Fitzgerald’s thoughts to the screen by way of a personal sketch book allowed us to really bring home the metaphor that each and every pair of Nike ID built shoes embodies the total sum of who the wearer is.

 

STILLS