NIKE | Trainer 1 - Larry fitzgerald

Conceptualized to help Nike promote their Nike ID product line, this spot was an exciting opportunity to delve into some stop-motion fun. We were able to do a small table-top (or floor-top, rather) shoot and keep everything really intimate for this one. Bringing Larry Fitzgerald’s thoughts to the screen by way of a personal sketch book allowed us to really bring home the metaphor that each and every pair of Nike ID built shoes embodies the total sum of who the wearer is.