New Work / Group Health

A thoughtful conversation about healthcare doesn't seem like anything new, but in this new campaign for Group Health, we challenged viewers by speaking directly to them and not pulling any punches.  What is striking and new about these is that the good, the bad and the ugly of health care comes out in a discussion with doctors, patients and administrators from Group Health.  Using a process similar to The Interrotron, Matt interviewed each person at length to get to the heart of the issues and feelings of each person.  Matt worked closely with Rick and Janet from Switzerland to craft the questions and ensure that the tough questions were being asked.  The interviews were then turned over to Kelly Vander Linda at Collective to weave the stories and thoughts together into these arresting short films and spots.  Check out the Group Health Microsite to see more.