New Work / Pac 10

This project for the Pac 10 started life as an edit using stock footage, but with a limited supply of compelling motion footage, we stepped back and reevaluated the project.  We decided to go for still images instead of old footage.  We combed through piles and piles of archived images, tracked down photographers and got some of the best images of key female athletes to tell this story.  We worked in a combination of 2D and 3D worlds to apply the sense of motion to the images.  What resulted is a visceral feel that comes out of a great script, simple music and strong imagery. 

And, to top things off, the good people at Motionogapher.com picked up the project and posted it to their website.  We got hits from all over and even got picked up on a French blog.  Check out all three spots.  Pretty sweet.