As a main sponsor of the Seattle International Film Festival, CTI approached us to concept and produce a piece to celebrate their 25 years of living and working in the Seattle community. Their brief was open and generous toward interpretation and was concerned first and foremost with celebrating life, emotion, and human experience. From the beginning it was clear our client was very much a cinephile, willing to push things in a direction that didn't scream "corporate branding." The resulting piece is as much a spot for CTI as it is for the many people and lives they have touched throughout their 25 years in Seattle.